Building Wraps • Mesh Vinyl Banners • Backlit Displays • Vehicle Wraps
Adidas NBA All-Star ‘08
Adidas supported the NBA All-star event in February 2008 by virtually
wrapping every possible surface with their “Basketball is Brotherhood”
campaign. You could not miss the gigantic building wraps, enormous
mesh banners, backlit displays and merchandising vehicle wraps.
Crystal Clear Imaging was given five weeks to complete this project
from prepress to installation. Needless to say, it was an undertaking.
It was more so when a severe storm unexpectedly hit the city on February
11. It blew away 85 panels of the 110 feet wide by 226 feet high “Kevin
Garnet Dominion Tower” building wrap at the New Orleans Centre. It obliterated the 220 feet by 55 feet high mesh banner at the New Orleans Centre parking garage. We took on the challenge, wore the harnesses again, jumped back on the swing stages, repelled, worked thirty-two hours straight, operating purely on adrenaline and completed the project just in time for the game.
At the end of it all, the Adidas campaign for us became more than just another huge project.
It was truly a brotherhood.