'09 NBA All-Star
Because of CCI’s spectacular performance in wrapping New Orleans for Adidas during the ’08 All-Star event, The NBA awarded CCI the graphics production and installation project for the ’09 All-Star event in Phoenix.
The large footprint of the Phoenix downtown area (in contrast to the more compact New Orleans Central Business District) presented unique logistics challenges for the CCI team. Building wraps, banners and interior hotel environmental graphics had to be installed almost simultaneously throughout downtown Phoenix, including inside and outside the host US Airways Center.
CCI’s professional project management team supervised production of materials at CCI’s New Orleans and San Francisco production facilities for “on time’ shipment to Phoenix, where the New Orleans-based installation team wrapped, posted and hung building wraps, mesh banners, vinyl banners backlit displays and bus wraps.
CCI’s work dominated Phoenix for the NBA, contributing to the excitement and success of basketball’s biggest event. Immediately after, all materials were removed and the premises restored to pre-game condition.